Brand Kit · Cherished GroupCherished Retreats

Cherished Retreats

Wellness, spa and retreat escapes designed around rest, reconnection and meaningful time away.

Soft neutrals, warm creams and muted greens. Calm, restorative and luxurious.

Assets

Logos & Marks

The logo and favicon are final — click any tile's Download link to grab the SVG. Social share images are still in preparation from press@cherishedgroup.com.

Primary Logo
Primary LogoSVG
Dark Background Logo
Dark Background LogoSVG
Icon / App Mark
Icon / App MarkSVG
Favicon 32×32
Favicon 32×32SVG
Social

Social & Sharing Assets

Social Avatar

Social Avatar

400 × 400 px

SVG
OG / Share Image

OG / Share Image

1200 × 630 px

Placeholder
Social Banner

Social Banner

1500 × 500 px

Placeholder
Colour

Colour Palette

Espresso

#2C2823

Headers, premium surfaces, primary buttons

Gold

#B89255

Highlights, call-to-action, key emphasis

Ivory

#FDFBF7

Default page background

Ink

#13110F

Body text

Typography

Typefaces & Samples

Heading — Playfair Display

A pause, well planned.

Body — Inter

Considered retreats and wellness escapes — for time that lands lightly, with people who keep the details out of your way.

Voice

Brand Voice

Softly spoken. Reassuring. Speaks to someone who wants the noise to drop. Never wellness-cliché.

Tone

  • calm
  • considered
  • restorative
  • warm

Words to use

  • rest
  • reconnect
  • considered
  • gentle
  • restorative

Words to avoid

  • hustle
  • optimise
  • biohack
  • detox
Imagery

Image Style

Natural light, cream interiors, garden-and-pool imagery, single subjects in repose. Quiet, never empty.

Use

  • Spa interiors
  • Retreat gardens
  • Meditative single subjects
  • Natural materials

Avoid

  • Neon yoga branding
  • Commercial wellness stock
  • Crowded class shots
Compliance

Cherished Retreats is affiliated with InteleTravel UK, under ABTA membership number P7384. InteleTravel UK are appointed agents for our suppliers who are ATOL holders.

Contact

Get in Touch

Note: The logo and favicon are final. Social share images (OG and banner) are still in preparation — contact the media team for those.

Brand Kit · Cherished Retreats · Part of the Cherished Group